A smoothly functioning democracy benefits from a good flow of information. The Dutch government is therefore keen to promote quality and plurality in the media. The use of media does not change automatically with a change in the supply, though there has been a major shift in recent times away from television towards the Internet, especially among young people.
Old versus new
SCP carries out research into which media people from different backgrounds actually use and how much time they spend doing so. Special attention is devoted to the role of the Internet. Will the Internet in the future be the central portal providing access to old media, such as books, newspapers, radio and television? Will CDs and DVDs still be sold in the future?
Research by SCP makes it possible to view the use of the different media in their mutual relationship. Over the years, the total amount of time devoted to media has remained fairly constant, though a number of major shifts have taken place within that media use. SCP also places the figures on time spent on the media in a broader context, such as the total amount of leisure time, other forms of leisure time use, obligations and time use, and social contacts. This gives the SCP research a cultural/sociological dimension.
Research at SCP
The Care, Emancipation and Time Use research group carries out the research on the use of the different media. For more information, see also the topic ICT .
Dutch Media Authority (Commissariaat voor de Media): publishes an annual report each year on the media concentration in the Netherlands.
Netherlands Press Fund (Stimuleringsfonds voor de Pers): commissions regular scientific studies on trends in the press landscape.
Netherlands Institute for the Classification of Audio-visual Media (NICAM): organises the age and content classification of films and television programmes (Kijkwijzer) and of computer games (PEGI). It commissions regular studies on the level of awareness of these measures.
Netherlands School of Communication Research (NeSCoR): national research school in which communication scientists from VU University Amsterdam, University of Amsterdam, Radboud University Nijmegen and the University of Twente participate. Members carry out scientific research in a diversity of fields.
Audience Research Foundation (SKO): carries out continuous audience research to produce the daily viewing figures.
Internet Audience Measurement Foundation (STIR): carries out research on the reach and use of the Internet as an advertising medium, compared with other types of media.
Institute for Media Auditing (HOI): publishes quarterly accredited circulation figures for newspapers and magazines.