Original title: Verspilde energie?
Many environmental problems are increasing primarily due to rising production and consumption, in other words due to the behaviour of consumers. Accordingly, there is a growing realisation that environmental problems must be partly resolved through a change in consumer behaviour. However, consumers are a target group that is difficult to reach with environmental policy.
This study seeks to answer the question of what consumers do and avoid doing to help the environment, and how much they take the environment into account. It looks particularly at behaviour which contributes to household energy consumption, but also devotes attention to things such as waste separation and the purchase of environmentally friendly food and products. The report also looks at the role played by environmental considerations in this behaviour, and explores differences in environmentally relevant behaviour between groups distinguished by household type, income, age, education level and degree of urbanicity of the residential setting.
A number of recommendations are formulated at the end of the report for policy interventions aimed at reducing the environmental impact of households.